My Music Mixtape is a space for discovering independent artists and for thinking more clearly about how music gets released into the world.
It began as a playlist and blog, built around listening closely to new indie rock and alt-leaning releases and sharing the artists behind them through thoughtful curation and coverage. The goal was simple: help great music get heard.
Over time, something else became impossible to ignore.
While curating and listening to thousands of releases, and releasing music myself, clear patterns began to emerge. Strong songs were getting lost not because of a lack of effort or care, but because the release process was often rushed, unfocused, or shaped by pressure to do everything at once.
That understanding developed gradually through experience. It came from navigating releases firsthand as an independent artist, and from watching how artists approached promotion from the outside as a curator.
Today, discovery and release planning exist side by side here. Curation remains central to the site, but there is also a growing focus on helping artists bring clarity and intention to their releases, especially when time, energy, and attention are limited.
The perspective behind this work is shaped by doing, not theory. By releasing music independently. By seeing what it feels like when a release builds momentum, and when it does not. Most artists do not need more tactics. They need fewer, better-chosen ones.
This site is for independent artists who care deeply about their music and want a more grounded way to share it through thoughtful planning, realistic expectations, and respect for the creative process.
— Giovanni
My Music Mixtape